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Terms of Service

Effective Date: January 1, 2025 | Last Updated: March 1, 2025

These Terms of Service ("Terms") govern your use of CoachCore (the "Platform"), operated by Alamarq LLC d/b/a CoachCore ("CoachCore," "we," "us," or "our"). By accessing or using the Platform, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Platform.

1. General Terms (All Users)

1.1 Platform Overview

CoachCore is a software-as-a-service ("SaaS") platform that provides independent coaches with tools for online booking, scheduling, payment processing, student management, and branded web presence. CoachCore facilitates bookings, payments, and communications but does not provide coaching services directly. CoachCore is not a coaching company, staffing agency, or employer of coaches.

1.2 Eligibility

You must be at least 18 years old to create a coach account. Students under 18 may use the Platform only with verifiable parental or legal guardian consent. Parents or legal guardians who create accounts on behalf of minors assume full responsibility for the minor's use of the Platform and agree to these Terms on their behalf. By using the Platform, you represent and warrant that you meet these requirements.

1.3 Account Registration

  • You must provide accurate, current, and complete information when creating an account and promptly update such information if it changes
  • You are solely responsible for maintaining the confidentiality and security of your account credentials
  • You must notify us immediately at support@coachcore.io of any unauthorized access to or use of your account
  • You may not transfer, sell, or assign your account to another person or entity
  • You are responsible for all activity that occurs under your account, whether or not authorized by you

1.4 Platform Relationship

Important:

CoachCore is a technology platform that provides tools and infrastructure to independent coaches. Coaching services are provided solely by independent coaches, not by CoachCore. CoachCore does not employ, supervise, direct, or control coaches in any manner. CoachCore is not a party to the coaching relationship and expressly disclaims responsibility for:

  • The quality, safety, legality, or suitability of any coaching services
  • The accuracy, completeness, or truthfulness of coach profiles, credentials, certifications, or representations
  • The ability or willingness of coaches to fulfill their obligations to students
  • Any disputes between coaches and students regarding lesson quality, cancellations, refunds, injuries, or any other matter
  • Any physical injury, emotional harm, property damage, or other loss arising from coaching sessions

1.5 Assumption of Risk

Sports coaching involves inherent risks of physical injury. By booking lessons through the Platform, students (and parents/guardians of minor students) acknowledge and voluntarily assume all risks associated with participation in coaching sessions, including but not limited to the risk of bodily injury, disability, or death. You agree that CoachCore shall not be liable for any injuries or damages arising from coaching sessions booked through the Platform.

1.6 User Content

  • You retain ownership of content you upload to the Platform
  • By uploading content, you grant CoachCore a worldwide, non-exclusive, royalty-free, sublicensable, transferable license to use, reproduce, display, distribute, and create derivative works of your content solely for the purpose of operating, promoting, and improving the Platform
  • You represent and warrant that you own or have all necessary rights, licenses, and permissions to upload all content, and that such content does not infringe upon any third-party intellectual property rights, privacy rights, or other legal rights
  • CoachCore reserves the right to remove any content that violates these Terms, applicable law, or our content policies, at our sole discretion and without prior notice

1.7 Prohibited Conduct

You may not:

  • Use the Platform for any illegal, fraudulent, or unauthorized purpose
  • Harass, abuse, threaten, discriminate against, or harm other users
  • Upload malicious code, viruses, malware, or harmful content
  • Attempt to circumvent, disable, or interfere with the Platform's payment systems, security features, or access controls
  • Scrape, crawl, data mine, or collect user data without express written permission
  • Impersonate another person, entity, or CoachCore representative
  • Use the Platform to send unsolicited marketing, spam, or promotional material
  • Reverse engineer, decompile, or disassemble any portion of the Platform
  • Encourage or facilitate any of the above activities by third parties
  • Violate any applicable local, state, national, or international law or regulation

1.8 Intellectual Property

The Platform, including but not limited to its design, source code, features, graphics, logos, trademarks, and all content created by CoachCore (excluding user-generated content), is the exclusive property of Alamarq LLC and is protected by United States and international intellectual property laws. You may not copy, modify, distribute, sell, lease, reverse engineer, or create derivative works based on the Platform or any part thereof without our express prior written consent.

1.9 Privacy

Your use of the Platform is also governed by our Privacy Policy, which describes how we collect, use, store, and disclose your information. The Privacy Policy is incorporated into these Terms by reference.

1.10 Children's Privacy (COPPA Compliance)

CoachCore does not knowingly collect personal information directly from children under the age of 13. Accounts for students under 13 must be created and managed by a parent or legal guardian. If we learn that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will take steps to delete such information promptly. If you believe a child under 13 has provided us with personal information, please contact us at legal@coachcore.io.

1.11 Modifications to Terms

We may modify these Terms at any time at our sole discretion. For material changes, we will provide at least 30 days' prior notice via email to the address associated with your account or through a prominent notice on the Platform. Non-material changes (such as typographical corrections) may take effect immediately. Your continued use of the Platform after the effective date of any modifications constitutes your acceptance of the modified Terms. If you do not agree with the modified Terms, you must discontinue use of the Platform before the effective date.

1.12 Termination

  • You may terminate your account at any time through your account settings or by emailing support@coachcore.io
  • We may suspend or terminate your account immediately and without prior notice if you violate these Terms or engage in conduct that we determine, in our sole discretion, is harmful to other users, coaches, the Platform, or CoachCore
  • Upon termination, your right to access and use the Platform ceases immediately
  • Account data will be deleted within 30 days after termination, except as required by law, regulation, or legitimate business purposes (such as financial record-keeping)
  • Sections of these Terms that by their nature should survive termination shall survive, including but not limited to: Disclaimers, Limitation of Liability, Indemnification, Dispute Resolution, and Intellectual Property

1.13 Disclaimers

THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. COACHCORE EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. COACHCORE DOES NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE PLATFORM OR ITS SERVERS ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOUR USE OF THE PLATFORM IS AT YOUR SOLE RISK. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM COACHCORE SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.

1.14 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL COACHCORE, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, ARISING OUT OF OR IN CONNECTION WITH: (A) YOUR ACCESS TO OR USE OF (OR INABILITY TO ACCESS OR USE) THE PLATFORM; (B) ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE PLATFORM, INCLUDING ANY COACH OR STUDENT; (C) ANY COACHING SERVICES OBTAINED THROUGH THE PLATFORM; (D) UNAUTHORIZED ACCESS, USE, OR ALTERATION OF YOUR CONTENT OR DATA; OR (E) ANY OTHER MATTER RELATING TO THE PLATFORM.

IN NO EVENT SHALL COACHCORE'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE PLATFORM EXCEED THE GREATER OF: (I) THE AMOUNTS YOU PAID DIRECTLY TO COACHCORE (EXCLUDING LESSON PAYMENTS TO COACHES AND PROCESSING FEES) IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (II) ONE HUNDRED DOLLARS ($100.00).

THE LIMITATIONS IN THIS SECTION APPLY REGARDLESS OF THE THEORY OF LIABILITY, WHETHER BASED ON WARRANTY, CONTRACT, STATUTE, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, AND EVEN IF COACHCORE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

1.15 Indemnification

You agree to indemnify, defend, and hold harmless CoachCore, Alamarq LLC, and their respective affiliates, officers, directors, employees, agents, successors, and assigns from and against any and all claims, demands, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees and court costs) arising from or related to:

  • Your use of or access to the Platform
  • Your violation of these Terms or any applicable law or regulation
  • Your violation of any third-party rights, including intellectual property, privacy, or contractual rights
  • Content you upload, post, or transmit through the Platform
  • Any coaching services you provide or receive through the Platform
  • Any dispute between you and another user of the Platform

1.16 Dispute Resolution and Arbitration

PLEASE READ THIS SECTION CAREFULLY — IT AFFECTS YOUR LEGAL RIGHTS.

Informal Resolution First. Before filing any formal dispute, you agree to first contact CoachCore at legal@coachcore.io and attempt to resolve the dispute informally for at least thirty (30) days. Most disputes can be resolved without litigation.

Binding Arbitration. If informal resolution is unsuccessful, any dispute, claim, or controversy arising out of or relating to these Terms or the Platform shall be resolved exclusively by binding individual arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules then in effect. Arbitration shall take place in Collin County, Texas, or at the election of the claimant, by telephone or videoconference. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

Class Action Waiver. YOU AND COACHCORE AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. The arbitrator may not consolidate more than one person's claims and may not preside over any form of class or representative proceeding.

Exceptions. Notwithstanding the above, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent the actual or threatened infringement or misappropriation of intellectual property rights. Claims eligible for small claims court may be brought there instead of arbitration.

Governing Law. These Terms are governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law principles. For any matters not subject to arbitration, you consent to the exclusive jurisdiction and venue of the state and federal courts located in Collin County, Texas.

1.17 Force Majeure

CoachCore shall not be liable for any failure or delay in performance of its obligations under these Terms caused by circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, pandemics, government actions, power failures, internet or telecommunications failures, or third-party service provider outages (including Stripe).

1.18 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court or arbitrator of competent jurisdiction, the remaining provisions shall remain in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.

1.19 Waiver

The failure of CoachCore to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver of any provision of these Terms will be effective only if in writing and signed by CoachCore.

1.20 Assignment

You may not assign or transfer these Terms or your rights or obligations hereunder without CoachCore's prior written consent. CoachCore may assign these Terms without restriction, including in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets. Subject to the foregoing, these Terms shall bind and inure to the benefit of the parties and their permitted successors and assigns.

1.21 Entire Agreement

These Terms, together with our Privacy Policy and any other policies or agreements referenced herein, constitute the entire agreement between you and CoachCore regarding your use of the Platform and supersede all prior or contemporaneous communications, proposals, and agreements, whether oral or written, between you and CoachCore.

2. Terms for Coaches

2.1 Independent Contractor Status

Coaches are independent contractors and are not employees, agents, joint venturers, or partners of CoachCore. Nothing in these Terms shall be construed to create an employment, agency, or partnership relationship. Coaches are solely responsible for their own tax obligations, including income tax, self-employment tax, and any applicable state or local taxes. CoachCore does not withhold taxes on behalf of coaches. Coaches who earn $600 or more in a calendar year through the Platform may receive a Form 1099 from Stripe in accordance with IRS requirements.

2.2 Coach Platform Subscriptions

  • Coaches must maintain an active paid subscription to access and use the Platform's coach features
  • Subscription plans are offered at multiple tiers with varying features, as described on our pricing page
  • Both monthly and annual billing options are available
  • Subscription fees are billed in advance on a recurring basis and are non-refundable, including if you cancel before the end of a billing period, except as required by applicable law
  • We reserve the right to change subscription pricing at any time with at least 30 days' prior written notice; changes will take effect at your next billing cycle following the notice period
  • Failure to pay subscription fees may result in immediate suspension or termination of your account and loss of access to your coach page, booking tools, and student data

2.3 Payment Processing and Fees

How Payment Processing Works:

  • CoachCore uses Stripe Connect to process payments from students to coaches
  • Coaches must create and connect a valid Stripe account to receive lesson payments
  • CoachCore charges 0% commission on lesson payments. Coaches receive 100% of their stated lesson price.
  • A processing fee is added to each transaction to cover third-party payment processing costs. This fee is calculated to approximate Stripe's standard transaction fees (currently 2.9% + $0.30 per transaction) and is paid by the student as a separate, clearly disclosed line item at checkout — it is not deducted from the coach's lesson price
  • The processing fee is calculated using a formula designed to fully offset third-party payment processing costs. Due to rounding, the actual fee charged may vary by a few cents from the exact amount charged by Stripe. CoachCore does not profit from processing fees; any nominal surplus resulting from rounding is incidental and not a revenue source
  • Stripe's own terms of service, fee schedule, and policies also apply to your use of Stripe Connect. CoachCore is not responsible for changes to Stripe's pricing, terms, or availability
  • Lesson payments are transferred to the coach's connected Stripe account according to Stripe's standard payout schedule (typically 2 business days)

2.4 Future Platform Fees

CoachCore reserves the right to introduce a platform transaction fee of up to 3% on lesson payments in the future. Any such fee will be communicated with at least 30 days' prior written notice and will be clearly disclosed to both coaches and students before taking effect. Introduction of a platform fee will not apply retroactively to existing bookings or active subscription billing cycles at the time of announcement.

2.5 Subscription Billing for Students

  • Coaches may offer recurring subscription-based lesson plans to students
  • Subscription billing is managed through Stripe and charges students automatically on a recurring basis (e.g., monthly)
  • The processing fee is included in each recurring charge and is paid by the student
  • Coaches are responsible for clearly communicating subscription terms, pricing, and cancellation procedures to their students
  • CoachCore facilitates subscription management but is not a party to the subscription agreement between coaches and students

2.6 Coach Obligations

Coaches are solely responsible for:

  • Providing accurate, truthful, and non-misleading information about their qualifications, experience, certifications, and services
  • Setting clear and fair pricing, availability, scheduling, and cancellation policies
  • Delivering coaching services as described, scheduled, and paid for
  • Responding to student inquiries and booking requests in a timely and professional manner
  • Maintaining all appropriate licenses, certifications, insurance (including liability insurance), and permits as required by applicable law in their jurisdiction
  • Complying with all applicable federal, state, and local laws and regulations regarding the provision of coaching services, including consumer protection laws
  • Ensuring the physical safety of students during coaching sessions to the extent within their control
  • Maintaining their own records for tax and business purposes

2.7 Coach-Student Relationships

  • Coaches are independent contractors, not employees, agents, or representatives of CoachCore
  • The coaching relationship and any agreement for services is directly and exclusively between the coach and student
  • Coaches are solely responsible for the quality, safety, and legality of their services
  • CoachCore is not liable for any claims, injuries, damages, losses, or disputes arising from coaching services
  • Coaches shall not represent themselves as employees or agents of CoachCore to students or any third party

2.8 Cancellations by Coaches

  • Coaches may set their own cancellation and rescheduling policies for students, which must be clearly disclosed on their profile page
  • If a coach cancels a confirmed lesson, the coach is responsible for issuing a refund or offering a reschedule at the student's election
  • Repeated or excessive cancellations may result in account suspension or termination at CoachCore's discretion

2.9 Refunds and Disputes

  • Refund requests from students are handled at the coach's discretion in accordance with the coach's stated refund policy
  • CoachCore provides tools to facilitate refund processing but does not mandate, adjudicate, or guarantee refund outcomes
  • Coaches should respond to refund requests within five (5) business days
  • In the event of a credit card chargeback initiated by a student, the coach bears the financial responsibility for the disputed amount and any associated chargeback fees imposed by Stripe
  • Persistent disputes, excessive chargebacks, or fraudulent behavior may result in account termination

2.10 Coach Content and Branding

  • Coaches receive a personalized subdomain (e.g., coachname.coachcore.io) for the duration of their active subscription
  • Coaches may customize their public pages with photos, biography, service descriptions, and other content
  • Coaches retain ownership of their original content but grant CoachCore a license to display, reproduce, and distribute it as part of Platform operations
  • Coach subdomains and custom pages are provided as part of the subscription service and are not owned by the coach; upon account termination, the subdomain and associated content will be deactivated
  • Coaches are solely responsible for ensuring their content does not infringe upon third-party intellectual property rights or violate any applicable law

2.11 Reviews and Ratings

  • Students may leave reviews and ratings for coaches after completed lessons
  • Reviews are publicly visible on coach profile pages
  • CoachCore may remove reviews that violate our content policies at our sole discretion
  • Coaches may not manipulate, solicit fraudulent, or attempt to suppress legitimate reviews or ratings
  • CoachCore does not verify or endorse the accuracy of any reviews

2.12 Account Suspension or Termination

CoachCore may suspend or terminate coach accounts, with or without notice, for:

  • Violation of these Terms or any CoachCore policy
  • Fraudulent, deceptive, or dishonest practices
  • Failure to deliver services as promised or described
  • Repeated or unresolved student complaints
  • Non-payment of subscription fees
  • Conduct that CoachCore determines, in its sole discretion, is harmful to the Platform, its users, or CoachCore's reputation
  • Inactivity for a period exceeding 12 consecutive months

3. Terms for Students

3.1 Booking and Payment

  • Students may book lessons with coaches through the Platform
  • Payment is processed securely at the time of booking via Stripe
  • Students are charged the coach's stated lesson price plus a processing fee to cover third-party payment processing costs. The processing fee is calculated to approximate Stripe's standard transaction fees (currently 2.9% + $0.30 per transaction) and is clearly displayed as a separate line item before you confirm payment
  • The processing fee covers the cost of secure payment handling and is non-refundable, even if the lesson price is refunded, except at CoachCore's sole discretion
  • By completing a booking, you authorize the charge to your provided payment method for the total amount displayed at checkout (lesson price + processing fee)
  • CoachCore may introduce a platform fee in the future, which will be disclosed before taking effect

3.2 Subscription Billing

  • Some coaches offer recurring subscription lesson plans. By subscribing, you authorize automatic recurring charges to your payment method at the specified interval (e.g., monthly)
  • Each recurring charge includes the lesson price plus the processing fee, both of which are clearly displayed before you subscribe
  • You may cancel a subscription at any time through the Platform; cancellation takes effect at the end of the current billing period, and no further charges will be made
  • Subscription cancellations do not entitle you to a refund for the current billing period
  • It is your responsibility to cancel unwanted subscriptions. CoachCore is not responsible for charges resulting from subscriptions you did not cancel

3.3 Lesson Packages

  • Some coaches offer lesson packages (multiple lessons purchased at a discounted rate)
  • Package credits are tracked by the Platform and expire as specified by the coach at the time of purchase
  • Unused package credits may be refundable at the coach's discretion in accordance with the coach's stated refund policy
  • Package credits are non-transferable between coaches

3.4 Cancellations by Students

  • Cancellation policies are set by individual coaches and are displayed on each coach's profile page
  • Students should review the coach's cancellation policy before booking and are bound by that policy upon completing a booking
  • Refunds for cancellations are at the coach's discretion in accordance with their stated policy
  • Late cancellations or no-shows may result in forfeiture of payment as specified in the coach's cancellation policy

3.5 Refund Requests

  • Students may submit refund requests through the Platform or by contacting the coach directly
  • The coach will review and approve or deny refund requests in accordance with their stated refund policy
  • CoachCore facilitates the refund processing mechanics but does not guarantee, adjudicate, or mandate refunds
  • Disputes regarding refunds should be resolved directly between the student and coach. If resolution is not possible, you may contact support@coachcore.io for assistance, though CoachCore is not obligated to intervene
  • Filing a fraudulent chargeback or dispute may result in suspension or termination of your account

3.6 Lesson Content and Media

  • Coaches may upload photos, videos, and notes related to your lessons for instructional purposes
  • You control whether certain lesson notes are visible to you through your account settings
  • Coaches may share lesson media with you for training and educational purposes
  • You may request deletion of specific lesson content by contacting the coach or CoachCore support

3.7 Reviews and Feedback

  • Students are encouraged to leave honest and constructive reviews after completed lessons
  • Reviews must comply with our content policies, including no harassment, defamation, false statements, or discriminatory language
  • CoachCore reserves the right to remove reviews that violate our content policies at our sole discretion

3.8 Parent/Guardian Accounts

  • Students under 18 must have verifiable parent or legal guardian consent to use the Platform
  • Parents or legal guardians may create and manage accounts on behalf of minor students
  • Parents or legal guardians are fully responsible for all bookings, payments, communications, and conduct associated with their account and any minor student accounts linked to it
  • By creating an account for a minor, the parent or guardian represents and warrants that they have legal authority to do so and agrees to these Terms on behalf of the minor

3.9 Student Obligations

Students agree to:

  • Attend scheduled lessons on time or cancel in accordance with the coach's cancellation policy
  • Treat coaches and other users with respect, professionalism, and courtesy
  • Provide accurate and complete information when booking lessons
  • Not misuse the Platform, engage in fraudulent activity, or file illegitimate chargebacks
  • Comply with any reasonable instructions or safety guidelines provided by the coach during sessions

4. Contact Information

If you have questions, concerns, or complaints about these Terms or the Platform, please contact us at:

Alamarq LLC d/b/a CoachCore

Email: legal@coachcore.io

Support: support@coachcore.io

By creating an account on or otherwise using CoachCore, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service and our Privacy Policy.